• Hotel Las Americas Golden Tower Panama

Hotel Las Americas Golden Tower Panama

Luxury hotel opening mid 2016 in Panama City, Panama in the financial center of the city.

Situation

Being hired in 2014, the hotel was in the middle of its construction and had a logo that was created by an earlier agency but that was not legible and did not represent what the brand wanted to reflect. The Hotel needed an allied agency to develop its new brand identity and effective marketing plan to introduce the hotel to the target audience.

Results

We carried out a combined strategy designed to reach out to the target audience. We also developed the branding and the identity pieces for the hotel and its restaurants and bars. We developed the Web Site and Social Media presence. The expectation campaign has given positive results, many followers on social networks and guests are beginning to book to stay for when the hotel opens.