How to sell more?
Well, selling is everyone’s goal, it doesn’t matter if you are a huge recognized brand, a start-up or a single person looking to open your own business.
So, how do you attract customers to believe in your service or product enough to take the step to actually pay for it? The first thing is to create a solid identity.
A brand is so much more than a name or a logo. In fact, a brand is that emotion that people feel when they come in contact with your brand. We are going to give you some examples of recognized brands so you can better understand what we are saying.
We are guessing you know the brand Coca-Cola. For years, they have sold us a soda, or at least that’s what you think, but in fact they sell us an emotion that we are all seeking: HAPINESS. We at APA Creative say Coca-Cola is fresh, happy and time-less and that is exactly what their branding strategy wants us to drink up.
Brands have to deliver smART communications as their main pillars. An identity can only be sold if you are able to connect with your customer.
IDENTIFY YOUR CUSTOMER
- What does your customer do?
- What does your customer aspire?
- What is their income?
Ask yourself as many questions about your customer as you possibly can, and then think about what they would like to receive from your brand.
To get the right answers, you have to make the right questions
DESIGN YOUR BRAND
After getting all the right answers to step one, you may identify how to communicate and what to show. Remember, your customer is not willing to buy every single day, so keep them interested in your product or service with insights about your brand, tips, inspirational content, etc., so your brand stays on their TOP OF MIND. Trust us that when your customer is ready to purchase, they will do buy from a brand that is in their mind already, that is helpful to him and that does not seem to want a buck from every encounter with you. This generates trust.
Becoming a recognized brand is not about being everywhere. It is about targeting the right audience with the right message and tone. In order to do this, you must be consistent with all of your communications and choose the right channels based on your identified customer.
Because for example, if you are selling medicine to a 90 year old man, your advertisement is not going to be impactful on Instagram, but it probably will be at a doctors building.
So what happens if you already have a designed brand?
Many entrepreneurs start their business by designing a brand first, and find that it wasn’t designed for their actual customers, but for themselves. This is where a re-brand is necessary. A rebrand will also be necessary if your brand has had some problems in the past, and you want to start fresh again. Also, it will be needed if it has existed for a few years and no longer connects with your clients today.
MAKE YOUR CLIENTS LOVE YOU
After your client has purchased your product or service, be responsible. First impressions are important, but guess what? Last impressions are even more important! That last taste can make or break a deal and any chance for having a returning customer and a recommendation to other clients. How should you take care of this? These are a couple of ways you may start:
- CRM: Customer Relationship Management. This involves designing a strategy to follow up, seek recommendations and get insight into your clients’ perceptions and experiences.
- Endo-marketing is an internal campaign, targeting your employees to better attend to your business. Richard Branson says: “Happy employees, give you happy customers”
Contact us to strategize and help you deliver smART communications to the right audience through the right channels.
Let’s conquer your clients today and increase your sales.